WHO: The American Personal & Private Chef Association’s (APPCA) founder and executive director, Candy Wallace, will bring her personal-chef business training to Chicago via a weekend-long seminar in July. Wallace, co-author of The Professional Personal Chef: The Business of Doing Business as a Personal Chef (Wiley, 2008), is credited as the creator of comprehensive entrepreneurial business training for personal chefs in the United States.

WHAT: The APPCA’s live two-day seminar has set the gold standard for training in the U.S. personal-chef industry for the past 15 years. The seminar format provides prospective personal chefs with detailed instruction and analysis to launch a business in the shortest time possible.

Personal chefs (distinct from private chefs) are leaders in their communities, creating value to their clients by offering superlative personal service through expert preparation and safe storage of wholesome, palate-specific meals. As entrepreneurs, personal chefs identify and capitalize on markets with specialized needs by organizing their resources effectively to accomplish positive change in people’s lives—through food. Personal chefs are take-charge, creative, insightful culinary professionals who chart their own destinies and, at the same time, influence American foodways.

Participants in the APPCA’s two-day training seminar will receive all educational materials, a certificate of completion, one year of membership in the APPCA and ongoing business support. Fee of $950 includes breakfast and lunch on both days.

WHEN: Saturday, July 20, 8:30 a.m. – 5:30 p.m., and Sunday, July 21, 8:30 a.m. – 2 p.m.

WHERE: Renaissance Chicago O’Hare Suites Hotel, 8500 W. Bryn Mawr Avenue.

MORE INFO: www.personalchef.com, (800) 644-8389 or info@personalchef.com.

About the American Personal & Private Chef Association
Founded in 1996 in San Diego, Calif., the American Personal & Private Chef Association (APPCA) is the leading organization of personal chefs in the United States, credited with shaping the current image of and demand for personal chefs and positively impacting American society. The APPCA promotes the “business of doing business” as a personal or private chef through ongoing peer interaction and education while fostering professionalism in all aspects of cookery.

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About Caron Golden

Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.