Enjoying lunch and some San Diego sunshine at a recent weekend seminar

Enjoying lunch and some San Diego sunshine at a recent weekend seminar

I’ve planned a terrific, intensive two-day seminar for new personal chefs next month at my home in San Diego. These intimate seminars of no more than 10 people are always a hit with attendees for several reasons. The first is simply the amount of information we cover on how to get your business up and running–profitably–as quickly as possible. We review the training program and manual at your pace and answer all your questions. We review your business plan, and go over finances and best practices in marketing. We get into SEO for your website, advertising, and media exposure. And we introduce you to Personal Chef Office and the Personal Chef Forums.

We’re personal chefs so naturally we also talk recipes and cooking methods. I have some great resources for using equipment like pressure cookers. Even if–and we assume you are–a terrific cook, you’ll learn all sorts of great cooking tips from us–and from your fellow attendees.

And, speaking of fellow attendees, the two-day seminar is a great opportunity to bond with others from around the country in your same situation–who are committed to providing delicious healthy meals and are in a dedicated pursuit of information and techniques to create them. They’re also just getting started in this profession. You’ll have people with whom you can share questions and experiences with long after the weekend is over.

In short, you have the opportunity to spend a weekend with an experienced working personal chef who can assist in building a realistic plan for start up, promotion, target marketing, administration, and customer service–as well as menu planning, recipe development, sourcing, food storage, containers, and countless other topics. This is invaluable information and will save you both time and money in starting up and building your business.

One of the issues that comes up most–which we cover thoroughly–is the client assessment form. This is the way you and your client get to know one another. You’ll learn what foods they like, what their priorities are, what their dislikes are. They’ll have a chance to review your menu and select dishes. In the seminar, we’ll review with you how best to conduct the assessment, how to look for potential issues, but most importantly, how to have a productive discussion that leads to a good and long relationship for both you and your client.

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We’ll also go over the best way to book clients so that you have extended commitments and we’ll review our standard client service agreement so you’ll be confident discussing it with your client.

We know that as exciting as starting a new business is, the challenges can be intimidating. You need to develop a reliable clientele, you’re going into someone’s kitchen to do the cooking, you’ve got to bring equipment with you and be able to get everything–including clean up–accomplished efficiently. All this can be daunting at first. We’ll talk you through it, answer your questions, and give you the confidence to get out there and fulfill your dreams.

As Mary Ziebart of Chicago said of our most recent weekend personal chef seminar, “I wanted to get back into the kitchen again and make people smile. This seminar took the fear out of starting my own business.

Val Cathell of Virginia, who also attended our latest seminar, had long been a star in her own kitchen and was encouraged by friends to go into business for herself. But cooking for friends and launching a food business are two very different things. So, she joined APPCA and attended the seminar. “It was invaluable in helping me understand the important business aspects of being a personal chef. Your instruction was thorough and so entertaining. Your personal stories were wonderful and provided great insights and tips on things to do and not to do.”

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Dennis and I have been at the forefront of this profession for decades. Our love of what we do–which is to help members like you reach your goals–comes from the heart. The personal chef seminar is where head and heart meet. They’re small personal, interactive, and impactful. We want to share with you the benefit of our many years of experience so you can return to your community and wow them with your talents. Your success gives us great satisfaction.

Be sure to sign up for our September seminar so you can take that great leap forward!

Have you been to one of our weekend seminars? If so, please share your experience here. Have questions? Please ask away!

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

 

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