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For personal chefs just launching their businesses, money can be tight. If you’re in that position–or simply looking for a way to reduce costs–check out this post by APPCA’s founder and executive director Candy Wallace:

Looking to stretch your start-up budget?

Trade outs can help.

Need a logo design but don’t have the funds to hire a designer in your start-up budget?

Offer a trade out.

A trade out is a dollar-for-dollar even exchange of services. Trades have been around for centuries and are a way of providing equal value for both parties providing services.

When I started my business over 20 years ago I wanted advice on developing my reporting, accounting, and tax preparation systems so I could share them with other personal chef start up chefs who would be able to use those systems with confidence. I didn’t have a lot of cash at the time so I approached a tax accountant with an offer for a trade.

My offer was that I would provide personal chef services for three dinners per week during his busy tax preparation season (January through April 15) for him and his three colleagues for one year to match fees for bookkeeping/accounting, personal chef report forms, and tax preparation services. The accountant would pay for the food costs.

Both of us were well pleased with the agreement. It allowed me to receive services that would not otherwise be in my budget at the time.

Advertising was another one of those services where I felt a trade out would be effective and attractive to the trade out partner.

Weekly/monthly local publications are surprisingly well read by residents. These are usually dropped at the door of the residence, and stacked or racked in local coffee shops, grocery stores, car washes, and the local library branch. They do not usually have a food section, so I presented myself at the office of the publication in the area I wished to develop for my services and offered to provide a regular article or recipe featuring a seasonal local ingredient in exchange for a prominent mention of my business and contact information on each of my articles or recipes. The recipes always included the invitation to “Call or e-mail Chef Candy if you have questions about this recipe or ingredient.”

The consistent response to this arrangement provided a large portion of my initial and ongoing client base and actually resulted in a feature article in the business section of the local daily newspaper that generated almost 400 inquiries for service or information about the personal chef business. The business editor’s wife read my column and prepared each recipe. It didn’t cost me a penny.

Trade outs are clean, specific agreements to exchange services dollar for dollar and can be put in writing and signed for protection of both parties.

I actually even traded out live copy radio advertising for my services which were provided for a morning drive DJ who wanted to lose a significant amount of weight. He spoke about his personal chef, the delicious meals, and his weight loss progress on his show daily and the radio station paid for the food so we were matching advertising dollars to personal chef service dollars. Once again, the DJ lost weight and I gained local visibility and picked up clients.

Don’t be afraid to approach a vendor or service provider with the option to trade out. You don’t know what they might need, and the worst response you can receive is No, which we all know that is just a word.

Be creative.

What services could you use that you could turn into a trade out? 

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

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