Spring will be here in a week–March 20th. While those of you on the East Coast may still be dealing with harsh storms, eventually the chill will give way to warmth and flowers and sunshine. It’s a time of renewal–so what better activity to engage in than a virtual spring cleaning for your personal chef business!

We have five tasks you should take on to rebirth your business:

  • Examine and update your marketing tools: How long have you had the same style of business card? When was the last time you updated your website? Does it have all the critical information necessary for a potential client to find you and be engaged by your offerings (including the basics, like the geographic area you serve, your latest menu, your name, your phone number/email address)? Is it time to replace your Facebook business page cover photo? All touch points should examined–and ask your friends for their input about their effectiveness.
  • Embrace a new social media platform: If you’re already on Facebook, add Instagram and/or Twitter and/or Pinterest. You can do fun new things on each platform that can show off your offerings. Photos are your big sales tool on social media so be sure you’re posting well-lit, appetizing dishes.
  • Sharpen your knives and do a great cleaning on your tools: You probably give your knives a honing when you use them, but how often do you actually sharpen them? If you have to think about it, it’s been too long. And take a look at your other cooking tools. Are they showing signs of wear or grime? Clean them or replace them. And, hey, that includes your chefs aprons, your towels, your knife roll, and even your footwear. Spiff yourself up.
  • Learn new skills: Spring is a time of feeling energized so take that burst of energy and direct it into something constructive. Take an online cooking course from our partner Escoffier Online International Culinary Academy–or, better yet, sign up for a certificate in culinary arts. Or take a cooking class at a local school. Learn new techniques or global cuisines. Experiment with new ingredients. Learn how to take better food photos and how to style your dishes to help with marketing. Take a writing class and start a blog on your site or write a food column for your local newspaper. Learn how to do public speaking.
  • Volunteer in your community: We talk a lot about networking. One way to network without having to “sell” yourself is to get involved in your community. Spring is the perfect time to look around and decide what group/s could use your skills and enthusiasm. Spend a weekend morning serving meals at a homeless shelter. Volunteer at the local food bank. Or do something outside of your food background with Habitat for Humanity or your local Humane Society if you love animals–whatever moves you. You’re helping your neighborhood, meeting new people, and building your resume.

These are just five ideas that should energize you and give you some momentum in building your business or moving it into a direction that excites you. If you have additional suggestions, please add your voice!

What is a “spring cleaning” task that you’ve found helps you re-energize your business? What have you been toying with doing that you’re finally going to act on?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

We hope that you APPCA members were able to take advantage of the special 50 percent off deal we arranged with Fagor. Up until October 24, members in good standing could order Fagor portable induction cook tops and electric multi-use cookers (pressure cooker/rice cooker/slow cooker all in one) at half price. (Thanks for organizing this, April Lee!)

Like the hugely popular Instant Pots, these electric multicookers can be a little intimidating until you get used to how they work. And while you may initially limit yourself to the obvious–stock, soup, beans, yogurt, you’ll want to broaden your mindset and learn about the many additional ways you can use these machines.

So, for all of us novice multicooker owners, I thought I’d offer up some essential resources to get you started. Bookmark them and return again and again because invariably yet another cool way to use these machines will come up. And perhaps you’ll think of some yourself. If so, please share!

  • Hip Pressure Cooking: Founder Laura Pazzaglia has written two books on pressure cooking and her site is filled with all sorts of great information. Beyond the many recipes, she writes pieces on nutritional information, best cuts of meats, machine reviews, even tips for how to open the machine effectively (it makes a difference). There are videos, forums, filling guidelines, and time charts.
  • Facebook Instant Pot Community Public Group: If you’re on Facebook, this is an invaluable group to join. Check out recipes, get cookbook recommendations, ask questions. You’ll be totally surprised by the dishes people make in the electric multicookers. Something go wrong? Troubleshoot it with members. While you’re on Facebook, also check out Instant Pot Recipes.
  • Pressure Cooking Today: Need to figure out how to get started with your multicooker or, specifically, Instant Pot? Here’s a great site to help. You can also get help with how to convert a recipe to pressure cook, which buttons to press, learn the difference between quick pressure and natural pressure release, and get a boatload of indexed recipes from breakfast to sides to dessert.
  • How to Use an Instant Pot: The New York Times has created this indispensable page, written by Melissa Clark (who has a new book out, Dinner in an Instant). Consider this your ABC primer. Clark breaks down every component of the multicooker and how you’d want to use it, as well as how to experiment with it. Just as important, she tells you what not to cook in this machine and why. Plus Clark offers some recipes from her new book.

  • Instant Pot Videos: Love a good YouTube cooking video? Then subscribe to Instant Pot on YouTube. You’ll find a wealth of recipes as well as equipment instruction that will get you up to speed. Learn how to make chicken stock, pork roast, unsoaked beans and grains, and chicken and pancetta risotto.
  • Instant Pot Recipes on Pinterest: Finally, the circus that is Pinterest can lead you to some interesting resources for using your multicooker. There are plenty of links to recipes, cheat sheets, cooking time lists, and mistakes to avoid.

While we’re at it, check out Fagor’s site for recipes to create using their (and perhaps your) multicooker.

Are you an Instant Pot or Fagor Multicooker user? Do you have a blog with recipes? Please share it here! And let us know if you have other great online resources we should know about.

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

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