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We’re just days away from December and if you haven’t already, you should be identifying your goals for 2018. What will you want to have accomplished by this time next year? What new skills do you want to have? How about your income and savings? How will you reach those goals?

We have some ideas that you can use literally or that may spark some thoughts that more directly appeal to you and meeting your goals.

  • Update your business plan. First things first–you need to know what you are aspiring to? Whether you wrote a business plan last year or five years ago, things change and you need to update your plan annually. Maybe this is the year you want to branch out from strictly being a personal chef to also teaching cooking classes or catering–or writing. Whatever it is, put it in writing so you’ll more readily commit to it.
  • Rev up your personal chef skills. We wrote about this earlier in the year and have five suggestions–ranging from cooking skills and social media to local networking and specialization.

  • Be a better marketer. Potential clients need to be able to find you. If you’ve been getting by on word of mouth, congratulations! But most of us have to have a plan. That can include engaging in social media, doing food demos, speaking at local business organizations, creating a dynamite website, volunteering with business groups, and putting out press releases. Start a food blog–get inspiration here! Launch your own YouTube channel. Here’s how some members have done it.

  • Improve your food photography skills. Food and photography go hand in hand. We are amazed at how few personal chefs put any effort into learning basic photography skills to show off their work. Look at the photos you post on Facebook and Instagram. Do they make you want to devour the dish or are they so dark and monochromatic that they are, well, too sad for words. Get some tips here.
  • Network!: Networking, like marketing, means getting yourself out there. Find an organization doing something you’re passionate about and join it. Don’t just be on Facebook; join a group and participate. Even better, form your own group–perhaps you specialize in cooking for a specific type of medical conditions. Others who focus on that condition would be interested as well–dietitians, counselors, physical trainers, etc. These are all potentially great contacts to have. And when you’re out in the world, face to face with community members, always carry your business card. Always! (even at the dog park or at the market)
  • Refresh your website: Does your website really show you off to the world? Is it easy to navigate? Are the photos enticing? Can the public even learn who you are? It’s always good to take a critical eye to your window to your business. In fact, even better, ask someone who will be straight with you to do that and give you feedback. Here are some things to keep in mind. Then make this the year you make yourself irresistible through your site.
  • Open yourself up to new possibilities: If you’re feeling stuck in December 2017, you need to have a sit down with yourself and consider what will make you happy. Maybe you want to teach or write. Maybe you want to focus on a specific type of client–those into fitness or a particular diet or medical condition. Maybe you want to partner with someone and spread the responsibilities. Maybe you’re starting to consider retirement options. This is the perfect time of year to work through changes you want to make and then take steps to accomplish them (back to the business plan above). You know what else you can do? Call Candy and talk through your dreams with her to get her advice.
  • Stage with a pro: If you’ve ever been a restaurant chef, you know about staging with chefs at other restaurants to learn new skills and open your eyes to new ways of doing things. So, let’s say you’ve been thinking about teaching cooking classes but haven’t the faintest idea of how to do it. Ask another chef who teaches if you could stage with her. Same with doing cooking demos, catering, or food videos. Don’t let not knowing how to do something you think you want to do keep you from learning how to do it. P.S. You may also discover it’s not your thing, but at least you checked it out and can move on.

One of the reasons Candy launched the personal chef profession was to create a way for people who love to cook for others to tailor their work life in a way that makes sense for them. If you’ve chosen this profession then the best way to ensure you’re still in it for all the right reasons is to take the time to reflect and plan–and expand or tweak your vision. Then take the steps to turn that vision into your reality. This is the time to evaluate where you are and where you want to be, and then stay the course or make the corrections that will get you to your goal.

What are your goals for 2018? Have you figured out how to make them a reality?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

Dom Petrov Ossetra and Hackleback (r)1

With the New Year upon us this week, we’re facing the inevitable feast of resolutions. Well, we don’t want to be left out of the fun. And we’re always keen on trying to help our members thrive in business and life. So, we’ve come up with strategies that we believe will help with both. And, if you’ve got any to suggest, please include them in the comments section below!

So, in the spirit of stepping right up to the future, generating new business, keeping current business, and just all around embracing life, we hope you will:

1. Jump start your business marketing in innovative ways that attract the people you want to work with. Dive into social media and really engage people with a mix of what you’re doing, useful information about food/diet, and showcasing what you admire in others (generosity is a winning character trait on social media that attracts others). Join professional or volunteer organizations that will help you network beyond your usual circle. Contact us about guest blogging in this space or to ask Caron Golden to write a feature post about you. Let us know your area of expertise so we can call on you as a resource. (And then promote the heck out of the published piece!) It all helps you get your name out into the wider world!

2. Refresh your website and be sure to include the most important information about yourself, specifically your name, service geographies, and contact info (you’d be surprised at how many people seem to keep this a secret). Keep your site up to date and informative. Brag on yourself! And, be sure to get someone else to give new copy a once over to catch typos and grammatical mistakes. Make it as professional as you can.

Chef Carol Borchardt, who is generous with business advice and photography expertise

Chef Carol Borchardt, who is generous with business advice and photography expertise

3. Improve your food photography. The difference between a mediocre photo and a mouthwatering one is often as simple as lighting and focus. Don’t display muddy shots of brown food. Make every dish glow. That’s what you’re selling! Take a photography class. Buy a food photography book like Plate to Pixel by Helene Dujardin and study it. Read our past posts by member/photographer Carol Borchardt and learn from them. Study photos you admire and learn how to style from them.

4. Focus on learning a couple of new cooking techniques or a new cuisine to reignite your passion for cooking and so you can introduce new recipes into your client repertoire.

5. Conduct regular client assessments with longtime clients–perhaps every six months. It’s good to have ongoing conversations about where they are in their health, diet, and preferences. It’s also an opportunity for you to introduce new dishes to them and encourage them to give you referrals.

6. Set aside a budget to go out to eat at new restaurants, ethnic restaurants, anything that gets you out of your rut so you experience new tastes and new approaches to food and cooking. It’s research and it’s fun.

7. Get out and ask questions. What do people need in your community that you can provide? Does a community college need cooking teachers? Does a cooking school need someone who is able to teach kids or elders or people with specific dietary issues in which you have expertise? Does a local business need a regular caterer? Does a dietician with special needs clients need a chef to refer them to?

All editions of The Professional Chef

8. Identify gaps or deficiencies in how you run your business and find ways to improve them so that you’re more efficient and can earn more money. We have plenty of materials and software that address the business of being a personal chef. I can help and if you need other tools, we can direct you to them. Or come to San Diego and take a Personal Chef Seminar to recalibrate your business. Or take a class to learn a new skill set (in accounting, marketing, public speaking) at your local community college.

 

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9. Add a new related revenue stream to your business. This can range from teaching cooking classes and doing food demos at events to providing small markets with take0ut foods or catering meetings for businesses.

10. Set aside time once a month to get out of the kitchen and away from your business and do something fun. We all need to clear our heads and just enjoy life. We chose this industry so we could earn a living doing what we love on our terms. Set your priorities so you can lead a balanced life and be with those who are important to you.

January is traditionally a time for activating a new approach to life. We may not need to diet or exercise more, but who couldn’t  improve on what we already do well or simply learn something new that will enhance our business or life?

With the economy improving, 2015 is bound to be a terrific year! What can you do for yourself and your family to fulfill that promise?

Dennis and I wish you a happy, healthy, and prosperous New Year!

What are you planning on doing to make 2015 a banner year?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

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