Colleagues, Not Just Competitors

Filed under: Business Strategies , Tags: , , , — Author: Caron Golden , February 4, 2019

Our friend and colleague Anne Blankenship of Designed Cuisine in Dallas sent this guest post. As a freelance writer who relies on referrals for much of my business I could easily relate her conviction that the very people who I could consider “competitors” are also the best people to recommend me for a gig that may not be right for them or that they’re too busy to take on–and that I could reciprocate in this as well. It’s also just good karma and makes life richer. Take a read and think about your relationships with personal chefs in your locale. If you don’t already know one another perhaps it’s worth reaching out and befriending and assisting one another. 

“Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford.

When I started my personal chef business 12 years ago, I was so excited to discover that I could potentially do what I loved and be able to make a living. After undergoing the initial training through APPCA, I was fired up about putting into action all the terrific marketing ideas that had been learned during their seminar.  However, my phone didn’t ring off the wall as I had hoped.  This was probably due to the fact that I couldn’t quite let go of the steady paycheck, so was unable to devote all my time and attention to growing a new business.

Reality hit when I lost my paralegal job and was at a crossroads in my career.  I knew if I didn’t give it my all to pursue personal chef business, I would never do it.  I had to focus and concentrate all my attention and waking hours to culinary school and finding clients.  Now was the time to dip into that savings account.

Not ever known for being a “shrinking violet” I contacted two APPCA members in the Dallas area and we met and got to know each other.  I think this was the beginning of my trying to network with other personal chefs in the area and possibly get or give referrals of clients.  One became a good friend, with whom I have worked over the years.  If you are just starting your personal chef business, add to your marketing list of things to do a reminder to start contacting AND stay in touch with other personal chefs in your area.

Clients started slowly trickling in and I found that small dinner parties and catering jobs were more plentiful, so I took what I could get, still working for some of the large catering companies to make ends meet.  At one point I was attending culinary school, cleaning houses, doing odd catering jobs, and working for my fellow APPCA member on occasion while hoping for those clients to start calling.

Looking back at 2018, I know that I have finally achieved what I set out to do – my phone is ringing, I have a full roster of clients, and am actually having to turn business away.  Again, never one to be shy I started contacting fellow personal chefs in the area to see if they could take on any new clients.  In the e-mail exchanges to them I made the point that we are not just competitors for clients, but we are colleagues as well in the same profession.  Lately there seems to be plenty of business to go around, so my thought was “why not join forces and work together instead of constantly competing against each other??”  A novel concept to some, but when you can refer a potential client to a fellow personal chef whom you trust, that client will remember you and be grateful that you have helped them.

Recently I received an inquiry from a lady in North Carolina who wanted to hire a personal chef in Dallas to handle a dinner for her elderly parents.  I was unable to do so but referred her to a good friend of mine with whom I attended culinary school.  I knew his personality would be perfect for what she wanted.  What she wrote back to me after she hired him, is exactly why I am happy to make referrals to those I know:

“Hi Anne,

You really put the personal, into “personal chef.” 

Thank you for being so gracious and so helpful. Yes, we are working with Chef Thomas, and we think he’s a great fit for our parents’ needs.  What a nice and, obviously, talented person he is.

 It was great to have a referral as we were just wingin’ it, being from out of town.  You gave us peace of mind and we’ll always remember that. 

 Merry Christmas.  Best wishes with the holiday parties!

It is good business to know your competitors and what they have to offer so you can ensure you are at the “top of your game” with your own business. I feel strongly about not looking at the personal chefs in your area as just competitors, but as colleagues. When I finally got to meet with the personal chef in Dallas last month with whom I had corresponded, we both agreed that it made sense to be able to refer business to each other if we were overloaded and to keep each other in mind for parties and events if we were unable to do them.  We made “short work” of discussing our backgrounds, our businesses and how we could help each other.  It was an excellent meeting and since we run into each other while shopping many times, we can now say hello and briefly trade stories on our respective businesses and “the good, the bad & the ugly” about our clients.  Being on friendly terms with your colleagues who are also competitors just makes good business sense.

Do you know the personal chefs in your area? How have you helped one another?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

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