How’s everything going? Are you still able to work with clients or have some cancelled for the shelter-at-home duration?

If you’re using this time to make changes in your business, how about staying in your clients’ line of vision–and the vision of potential clients–by sending out a weekly newsletter?

The newsletter could be as simple as a weekly note via email that checks in on your clients, lets them know what’s going on with you (yeah, you’re not all that busy either but perhaps you’re noodling around with new recipes, working in your garden, starting a cookbook…), shares links to health or food news, and perhaps offers a recipe or two. Just design it so that the content is broken up into easily consumable pieces, bold type where useful, along with bullet points and links.

But that same content could also be part of a more designed, formal e-newsletter, using Constant Contact, BenchmarkCampaignMonitor, MailChimp, or some other platform. Depending on your distribution, these could be free to use or modestly priced.

Each offers templates that allow you to pretty easily create a design. You can set up a format that offers a box for any news you want to promote, such as a guest post for this blog, a new Facebook group you’ve launched, volunteer/community work you’re doing, or a new cooking demo you’ve released on YouTube. You could have another that offers a recipe with a photo. If you have a niche service, like cooking for athletes or expectant moms, you could have a section with relevant health news and links to stories with the details. And, of course, you should have a permanent section that describes who you are, where you are, the services you provide, and how to contact you, etc. Fill it with great photos, but keep enough white space in the design so it doesn’t feel claustrophobic.

When I was still writing my blog, San Diego Foodstuff, I prepared and sent out a weekly e-newsletter using MailChimp to both promote it and my other work as a food writer. I ran an excerpt from the new post on the top left, food community news on the top right (a cookbook author coming to town, classes people I knew were teaching, food events, etc.), and below that a photo and description of my latest story for the San Diego Union-Tribune’s food section with a link to the story. If I had won an award, that was placed on the lower left above the block that had information for how to get in touch with me and then a description of my work. And, of course, I included any advertising I had and a photo of my dogs–because why not? (Also create an easy way for people to unsubscribe because realistically not everyone on your subscription list will want to receive it.)

You should also include any social media links you have: Facebook, Twitter, Instagram, Pinterest.

Why so much information? Because you’re marketing yourself at a time when you need to keep your clients engaged and plant seeds in the minds of potential new ones. Because you may be looking for new opportunities under your personal chef umbrella to teach classes, cater events, write food articles, or be on local television.

You may think, well, I have a half dozen clients. I’m doing fine. Why should I bother writing a weekly newsletter? Well, how about broadening the possibilities and sending it to local news producers, local newspaper editors, or influencers who could help you find new clients or other food-related gigs? If you’re on social media, you can even announce you’re launching a newsletter, describe the type of content you’re planning and encourage people to sign up for it.

These are weird and challenging times. If you and yours are healthy and you can carve out some time, why not design and start sending out a collateral via email that can help you rebound once the world reopens? If you’re concerned about your business, this is another tool in your toolbox to help it come back. And if you’re one of the lucky ones who is still busy, congratulations. But you know you should always be thinking ahead. A weekly newsletter can help you stay at top of mind with those with whom you already have a relationship and launch new relationships with those you want to impress with your skills.

How do you promote your business? Have you been writing a newsletter to clients?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent or point of view to share on this blog, let us know so we can feature you!

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