Well, we’re at the precipice of month three of 2017. What actions did you lay out in your 2017 business plan to build your personal chef skills? Have you acted on them yet?

Now, you’re probably assuming we’re talking about cooking. And, yes, that’s a part of it. But being a successful personal chef involves more than cooking skills. It involves marketing yourself and your business. Gaining financial literacy so you actually make a profit. Broadening your social skills to be able to engage with clients and potential clients. Maybe it’s developing a specialty and attaining the critical knowledge of that area of specialization to deliver on it to clients.

With this in mind, here are five ways to build your personal chef skills:

  1. If you’re feeling that your cooking skills need a boost so you’ll feel more confident and able to expand your repertoire of recipes, enroll in cooking classes. They can be local classes or you can get certified by a cooking school. Our partner Escoffier Online International Culinary Academy offers self-paced Culinary and Pastry Arts programs. In fact, several of our members are graduates.
  2. Amp up your visibility by building a social media presence. Figure out where your potential people are. Facebook? Twitter? Instagram? Pinterest? You don’t have to tackle them all but two, maybe three platforms will start to build your reputation among potential clients. Make sure you take great, well-lit photos of your food and reach out to others (including us) to build connections who can help share your posts.
  3. Where you live can make a difference in how you shape your business. So, why not reach out to other APPCA members in your city to network? You can exchange marketing tips, resources, and maybe collaborate on projects–catering large special events or backing each other up with gigs you can’t take on.
  4. Set yourself apart with an area of specialization. Some people focus on dietary specialties–gluten-free or vegan, heart-friendly diets, building athletic strength, disease oriented. Others like to cook for new moms and young families or busy executives or older adults. If there’s a type of diet or a type of client that really excites you, build a business around that–but make sure you have the special skills and insights you need to put you in demand. And that’s a combination of cooking skills and human interaction skills.
  5. Reinforce what you’ve learned and may have forgotten or weren’t ready to act on. When you joined APPCA did you attend our weekend Personal Chef Seminar at Candy’s home in San Diego? If you didn’t, this intensive course will give you a vast array of information, tools, and insights into running your business that you’ll leave excited and energized. If you did attend years ago, how about going back for a refresher course? With some experience behind you, you may discover some gaps you’re ready to fill. And Candy can offer you suggestions within the context of the seminar based on your evolved needs. The next seminar is March 11-12 and the following one will be held in May.

Enjoying lunch and some San Diego sunshine at a recent weekend seminar

We can help you with any of these five tips. Get in touch with Candy to discuss the Escoffier culinary program. Get in touch with me to get some help with social media (or take a look at past posts here and here and here). If you’re looking for local APPCA members to network with, go on our forum to reach out or our APPCA group page. Or ask Candy for a list of local members to contact. Get input from colleagues on specializing in both of these groups–or, again, Candy. We’re here to help you succeed!

What steps are you taking to rev up your business? How can we help you?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

New-year-background-thumb16816756

This is it! The last week of 2016. We hope it’s been a busy year, filled with exciting challenges, plenty of new clients, and a satisfying work/life balance.

But we also hope you’ve been thinking ahead to 2017 and how you can implement the changes you want to make in all aspects of your life. To do that takes some organization so you don’t get bogged down in the frustrations of the mundane.

We’ve come up with a six-point year-end checklist to help. They’re a mix of big things you can’t afford to ignore, modest but still very important, and things we hope Mom or Dad taught you growing up that are just as valuable in the professional environment as the personal. The idea is to create a foundation of success by taking advantage of the arbitrariness of the end of a calendar year to reinforce the good stuff you should be doing for yourself.

  1. Review and update your business plan: This is more than going over a checklist. This requires deep thought about where you’ve been, where you are, and what you want for next year. What are your priorities now? Have they changed? How do you go about meeting them? Do they involve new marketing strategies? New skills development? A new direction or emphasis in your service offerings? What can you do to implement them? Putting down some concrete steps to achieving your 2017 goals gives you a running start come January.
  2. Change over your annual file system: It’s so much easier to go through life having your essential documents organized–especially anything related to taxes and business records. Everyone has their system. Some still using paper. Some on the computer or in the cloud–or a combination of both. Just take the time to start your 2017 files so you have what you need easily at hand.
  3. Organize financial records for taxes: Fourth quarter taxes are due next month and perhaps your accountant, if you have one, has already sent you forms to complete before you meet to get the 2016 lowdown. This is the time to go through those well-organized files and gather your documents so you can pull everything together to file your taxes. If you’re new to having your own business, ask your accountant what expenses are deductible, how to track mileage, and how to write invoices. If you use Quickbooks, you can print out a record of your income and expenses and use that as a blueprint.
  4. Review your equipment: As a chef, your tools are among the most essential investments you make in your business. Do you need anything new or repaired? Are there utensils you lug around unnecessarily that load you down and you can get rid of? Could you use a better system for hauling your equipment? Do your knives need sharpening? Do your uniforms need refreshing? Hey, does your car need a tune up or new tires? That counts, too!
  5. Review your menus: How regularly do you update your menus? Certainly, clients will have favorite dishes you’ll need to keep in your repertoire, but it’s a good idea to refresh dishes so no one–including you–gets bored. It’s also an opportunity to challenge yourself with new skills and flavor combinations, not to mention wow potential new clients with your versatility.
  6. Say thank you: Before the year ends, get out some nice stationery and send thank you notes to clients. They’re the reason you have a business. Your letter of appreciation is an old-world gesture that will go a long way in letting them know how much you value them and their business.

We’re looking forward to an exciting 2017 and hope you are, too! Candy, Dennis, and I wish you a very happy, healthy, and prosperous New Year!

What is on your end-of-year checklist we haven’t mentioned? What exciting plans have you got for 2017?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!