Are You Ready for 2020?

Filed under: Business Strategies , Tags: , , — Author: Caron Golden , December 16, 2019

While you’re hard at work prepping meals for regular clients and perhaps also taking on catering events, there’s one more task you need to take on: preparing for 2020.

Nothing stays the same. Clients leave, new clients come on board. Food trends change. Your own life changes. And if you’re running a successful business you must be ready and even eager to evolve your business so that it continues to work for you.

So, let’s look at some things you need to do to know what tweaks you might have to make in various areas of your personal chef business:

  • Take a fresh look at your business plan and make revisions. Consider whether you’re enjoying your work and if not, why not? Then you can make adjustments to your schedule, your services, and even your goals. Have your priorities changed? Have your skills evolved? Before 2020 hits, determine what exactly you want to make of it and write it all down as a commitment to yourself.
  • Take a hard look at your finances, especially your profit and loss report. That end-of-year P&L will help you figure out ways to improve 2020 finances. Are you earning enough of a profit? Is your pricing realistic? Are you charging enough to make a profit? Are you ready for quarterly tax payments? Are your expenses getting away from you and what will they look like next year? We’re talking marketing, insurance, fuel/transportation, new equipment, perhaps even part-time help.
  • Review your equipment. Speaking of expenses, your cooking tools are some of the most consequential investments you make in your business? Do you need to replace anything or buy new and novel equipment for new menus you’re creating? Are there tools you no longer use and can stop hauling around with you? Do you need to get knives sharpened or buy fresh uniforms? Hey, if your car is your transportation to clients and events, you need to consider if it needs servicing or new tires.
  • Examine how well you’re promoting your business. Sure, your business is currently thriving but you have no idea what tomorrow will bring. A good, long-term client can go away in a snap. Have you been consistently marketing yourself and your business? What kind of professional networking are you doing and how can you improve it in 2020? Do you have business cards and do you hand them out? Are you promoting yourself through social media? Have you ever reached out to guest post on this blog (so you can then promote it on social media or your website)? Do you take great photos of your food for your website and social media—if not, how about taking a food photography class?
  • Look at your client mix and potential new opportunities. If you started your business even five short years ago you know that food culture and culture in general has dramatically changed. Five years ago you may have had an interest in cooking vegan food, but couldn’t find clients who were all that interested. Today it’s a thing so now’s your opportunity to seek them out. Perhaps you’ve developed an interest in cooking for people who have specific health issues to address—from heart disease to cancer to dementia. Or you want to help pregnant moms and young families. Or you want to prepare healthy “on the run” foods for young, time-deprived professionals. This is the time to research opportunities and make them happen in your 2020 business plan. It’s also the time to review and refresh your menus, maybe challenge yourself with new skills and trending ingredients.
  • Finally, look at your personal life and how well you’re balancing it with work. Are you and your family happy with your schedule or do you need to tweak it to give yourself family or personal time? Are you exercising and doing fun things that keep your body, mind, and heart satisfied? Are you prioritizing vacation time? Are you exploring continuing education that doesn’t just help your business but also feeds your soul?

Candy and Dennis are eager for you to succeed. If you are an APPCA member and have any questions about how to make your business work better for you, reach out and ask. If you’re considering becoming a personal chef in 2020, join APPCA. We can help you set up your new business.

What kinds of issues are you mulling over that we haven’t mentioned? What exciting plans have you got for 2020?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

Well, we’re at the precipice of month three of 2017. What actions did you lay out in your 2017 business plan to build your personal chef skills? Have you acted on them yet?

Now, you’re probably assuming we’re talking about cooking. And, yes, that’s a part of it. But being a successful personal chef involves more than cooking skills. It involves marketing yourself and your business. Gaining financial literacy so you actually make a profit. Broadening your social skills to be able to engage with clients and potential clients. Maybe it’s developing a specialty and attaining the critical knowledge of that area of specialization to deliver on it to clients.

With this in mind, here are five ways to build your personal chef skills:

  1. If you’re feeling that your cooking skills need a boost so you’ll feel more confident and able to expand your repertoire of recipes, enroll in cooking classes. They can be local classes or you can get certified by a cooking school. Our partner Escoffier Online International Culinary Academy offers self-paced Culinary and Pastry Arts programs. In fact, several of our members are graduates.
  2. Amp up your visibility by building a social media presence. Figure out where your potential people are. Facebook? Twitter? Instagram? Pinterest? You don’t have to tackle them all but two, maybe three platforms will start to build your reputation among potential clients. Make sure you take great, well-lit photos of your food and reach out to others (including us) to build connections who can help share your posts.
  3. Where you live can make a difference in how you shape your business. So, why not reach out to other APPCA members in your city to network? You can exchange marketing tips, resources, and maybe collaborate on projects–catering large special events or backing each other up with gigs you can’t take on.
  4. Set yourself apart with an area of specialization. Some people focus on dietary specialties–gluten-free or vegan, heart-friendly diets, building athletic strength, disease oriented. Others like to cook for new moms and young families or busy executives or older adults. If there’s a type of diet or a type of client that really excites you, build a business around that–but make sure you have the special skills and insights you need to put you in demand. And that’s a combination of cooking skills and human interaction skills.
  5. Reinforce what you’ve learned and may have forgotten or weren’t ready to act on. When you joined APPCA did you attend our weekend Personal Chef Seminar at Candy’s home in San Diego? If you didn’t, this intensive course will give you a vast array of information, tools, and insights into running your business that you’ll leave excited and energized. If you did attend years ago, how about going back for a refresher course? With some experience behind you, you may discover some gaps you’re ready to fill. And Candy can offer you suggestions within the context of the seminar based on your evolved needs. The next seminar is March 11-12 and the following one will be held in May.

Enjoying lunch and some San Diego sunshine at a recent weekend seminar

We can help you with any of these five tips. Get in touch with Candy to discuss the Escoffier culinary program. Get in touch with me to get some help with social media (or take a look at past posts here and here and here). If you’re looking for local APPCA members to network with, go on our forum to reach out or our APPCA group page. Or ask Candy for a list of local members to contact. Get input from colleagues on specializing in both of these groups–or, again, Candy. We’re here to help you succeed!

What steps are you taking to rev up your business? How can we help you?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

New-year-background-thumb16816756

This is it! The last week of 2016. We hope it’s been a busy year, filled with exciting challenges, plenty of new clients, and a satisfying work/life balance.

But we also hope you’ve been thinking ahead to 2017 and how you can implement the changes you want to make in all aspects of your life. To do that takes some organization so you don’t get bogged down in the frustrations of the mundane.

We’ve come up with a six-point year-end checklist to help. They’re a mix of big things you can’t afford to ignore, modest but still very important, and things we hope Mom or Dad taught you growing up that are just as valuable in the professional environment as the personal. The idea is to create a foundation of success by taking advantage of the arbitrariness of the end of a calendar year to reinforce the good stuff you should be doing for yourself.

  1. Review and update your business plan: This is more than going over a checklist. This requires deep thought about where you’ve been, where you are, and what you want for next year. What are your priorities now? Have they changed? How do you go about meeting them? Do they involve new marketing strategies? New skills development? A new direction or emphasis in your service offerings? What can you do to implement them? Putting down some concrete steps to achieving your 2017 goals gives you a running start come January.
  2. Change over your annual file system: It’s so much easier to go through life having your essential documents organized–especially anything related to taxes and business records. Everyone has their system. Some still using paper. Some on the computer or in the cloud–or a combination of both. Just take the time to start your 2017 files so you have what you need easily at hand.
  3. Organize financial records for taxes: Fourth quarter taxes are due next month and perhaps your accountant, if you have one, has already sent you forms to complete before you meet to get the 2016 lowdown. This is the time to go through those well-organized files and gather your documents so you can pull everything together to file your taxes. If you’re new to having your own business, ask your accountant what expenses are deductible, how to track mileage, and how to write invoices. If you use Quickbooks, you can print out a record of your income and expenses and use that as a blueprint.
  4. Review your equipment: As a chef, your tools are among the most essential investments you make in your business. Do you need anything new or repaired? Are there utensils you lug around unnecessarily that load you down and you can get rid of? Could you use a better system for hauling your equipment? Do your knives need sharpening? Do your uniforms need refreshing? Hey, does your car need a tune up or new tires? That counts, too!
  5. Review your menus: How regularly do you update your menus? Certainly, clients will have favorite dishes you’ll need to keep in your repertoire, but it’s a good idea to refresh dishes so no one–including you–gets bored. It’s also an opportunity to challenge yourself with new skills and flavor combinations, not to mention wow potential new clients with your versatility.
  6. Say thank you: Before the year ends, get out some nice stationery and send thank you notes to clients. They’re the reason you have a business. Your letter of appreciation is an old-world gesture that will go a long way in letting them know how much you value them and their business.

We’re looking forward to an exciting 2017 and hope you are, too! Candy, Dennis, and I wish you a very happy, healthy, and prosperous New Year!

What is on your end-of-year checklist we haven’t mentioned? What exciting plans have you got for 2017?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

 

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