Look up professional organizations in the Encyclopedia of Associations and you’ll have to go through quite a long list–some 23,000 national and international organizations. If you have a job or a business, it’s likely there’s a professional society or trade association you can join.
But why? You pay an annual membership fee and what does it give you? Most experts agree on six basics:
- Industry information and professional development opportunities
- Networking opportunities
- Professional credibility
- Job listings
- Industry best practices
Not all organizations offer everything, of course. You have to read up on the organization you’re considering and learn what they offer and if that’s meaningful for your goals. And, you should try to talk to those who are already members to learn about their experience with the group.
At the risk of sounding self-serving, as one of those groups, we’ve worked with thousands of members over the years. As the profession of personal chef has grown and evolved, we like to think our perspective has evolved with it (not to mention what we offer). And while it feels like everything you need to know about your profession is available to track down online–that joining a professional association is irrelevant these days–in fact, we feel that it’s more important than ever. All of us are searching for community, whether it’s via Facebook or what we used to call chat rooms (remember AOL?). All of us are looking for critical business information–how to deal with clients, how to add a new service, what are the latest trends. Having a group of people to call on who are part of a community, who are familiar with the issues you’re going through, and who can help you grow in your profession is invaluable. So is access to information. The question is, though, is the group you’re considering going to be the right fit?
We thought we’d help you figure out this path with some questions for you to ask yourself that should help you decide.
1. What do you wish to accomplish by joining a professional association?
We know that membership in a national or international trade association can give stability and credibility to a new business and elevate the professional impression of that business through the strength and reputation of the association. There’s also strength in numbers. A solid membership base means more opportunities to locate and interact with peers who can contribute to your success. At a basic level it shows you have a certain level of expertise. At a deeper level it also gives you connections to tap into.
2. What type of benefits and support are you looking for?
Some people join an organization just to put it on their resume or website. It gives that immediate credibility we’ve already cited. But others appreciate a specific list of benefits. These could be access to an online knowledge base, materials like business forms that help with better managing the business, the opportunity to attend continuing education conferences or webinars, support groups via online forums, business visibility through a website or mobile app, professional coaching, access to professional insurance, software systems, website construction, links to industry information sites… The list can go on and on. You need to evaluate what’s most important to you.
3. What are your expectations of the group?
You have to dig deep for this one–especially since this is one of those things that tends to depend on how much you’re willing to participate. Most association members will say that the more they put into a group by using its resources, participating in events, and interacting with other members the deep their level of satisfaction and the more positive the impact on their businesses and careers.
4. What are you willing to give back to increase the value of the organization?
Initially, your expectations will probably run to “what can they do for me?” But in all honesty, much of those benefits comes from other members who feel such a close connection with the organization and fellow members that they’re doing a lot of the giving. Do you need advice to clarify how to respond to an uncomfortable situation with a client? Certainly whoever is running the organization can respond, but it’s just as likely if you’re asking this on a forum that a fellow member will help–or two or three or more. Perhaps members in your community are teaching classes or mentoring colleagues. In time, one of those members could be you–if that’s important to you. And you know the old saying, the more you give, the more you receive.
We’ve had this experience with many of our members. Our forums are filled with people who are eager to ask questions and eager to offer help and advice. Our conferences are populated with members who offer to teach colleagues in their area of expertise. Many of these members have bonded over the years.
One business is A Fresh Endeavor Personal Chef, whose chef/owners are Dennis Nosko and Christine Robinson. The Lexington, Mass.-based duo is one of the longest-running personal chef businesses in the greater Boston area. They joined in May 1999 and, as Christine says, “Fifteen years later, when you look forward to renewing membership, that speaks volumes. We are home.”
Christine believes that even though she and Dennis aren’t “joiners” their APPCA membership has given them a wealth of support. “We’ve gotten business guidance in the form of education and support, peer support, access to special benefits like liability insurance, leaders who understand what we do and how it works.”
Christine and Dennis also have thrived on the opportunity APPCA has given them to share experiences so that “we can learn from each other. They’ve built a community to support its members–giving longtime members recognition and allowing them to help guide newer members. From minute one we were invited in to ask questions, compare notes, build the business, receive educational materials, get continuing education, keep up on business and food trends, and get to know colleagues.”
As an organization member, Christine advises people who are newly joining a professional group to make their presence known on forums, ask questions, and keep asking until you get the answer you need. “Get to know the people who do what you do! We’re an eclectic bunch but we really understand each other. Solitary business owners can be lonely. This is our office!”
Indeed, the pros call it networking–but with the right group, what you’re nurturing are long and warm friendships that are both professional and personal.
So, what is it you’re looking for? If by answering these questions you locate a professional trade association that meets your needs–and you join–you could be embarking on a life- and career-changing journey that gives you the opportunity constantly learn about your industry and how to improve your business. Even more, it will provide the means to meet, interact, support, and enjoy a whole new world of people who appreciate what you’re trying to accomplish and are looking for the same from you.
What are you looking for in a professional association? How can we best meet your needs?
Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.
This is the week we traditionally take a look over our shoulder to consider all that happened in the past year before we fill a glass with bubbly and toast the year about to emerge.
For us, it’s been a year of transition, with all the good stuff that accompanies change.
Earlier in the fall we debuted our first mobile app, Find & Hire a Chef, for iPhone. Just last week we launched the Android version. Now it’s even easier for potential clients to find you. Help yourself get found by making sure your profile in our database is complete and lists everything about you and your services that you want to promote.
We’ve developed an active social media presence this year on Facebook, Twitter, and Linkedin. We have twin goals with our activity: to share interesting information with you and to promote what you do. We want to spur conversation, show off your achievements, and give you resources for helping your business. Okay, sometimes, we want to provide a smile or good laugh, too. Please like our Facebook page, follow me on Twitter, and join our Linkedin group—and participate! It’s fun and it’ll help you, too.
Along with social media, our Personal Chef Forums have been bursting with good conversation and useful sharing—as well as some needed venting and bragging. These forums are just for members so they’re a safe place to ask critical professional questions among colleagues or share successes.
We held a rocking Personal Chef Summit in Baltimore in October, along with a number of Personal Chef seminars in cities including Chicago, San Diego, for getting your business up and running quickly. Thank you to speakers April Lee, Bernard Henry, Mark X. Dowling, Randall Sansom, Scott Faber, Thomas P. McNulty, Dr. Fred Mayo, Lou Garcia, Carol Borchardt, Javier Fuertes, Jim Huff, and Cheryl Frazier-Trusty. And congratulations again to chefs Dennis Nosko and Christine Robinson of A Fresh Endeavor, who received the Personal Chef of the Year 2013, to Javier Fuertes of The Dinner Maker for Life Balance, and to Jim Huff of Traveling Culinary Artist for Marketer of the Year! We’re so proud of your accomplishments!
This month I was the guest columnist for CafeMeetingPlace.com (the Center for the Advancement of Food Service Education). It gave me an opportunity to advocate why culinary teachers should consider operating a personal chef business as an adjunct career.
These are just some of the highlights of the year about to end. We’ve got plenty planned for the coming year, including more Personal Chef Seminars and a totally new website. All of this is to serve you, so if you have any suggestions or ideas for how we can do it better, let us know!
Dennis and I are your biggest supporters. We believe in the importance of the work you do and want to help you achieve your goals. Let’s lift a glass to the year we’re leaving and toast 2014! Here’s to a healthy, happy, and prosperous New Year!
What were your 2013 successes? What do you want us to do for you in 2014? Please leave a comment and let us know. Next week we’re going to showcase, what else, New Year’s resolutions. Please check our Private Discussion Forum — General for Caron’s request for suggestions and tell us what your personal chef resolutions are and why so you can appear here.
Not an APPCA member? Now’s the perfect time to join! Go personalchef.com to to learn about all the benefits that come with membership and join.