Dennis Nosko and Christine Robinson of A Fresh Endeavor Personal Chef Service

Last week APPCA member and friend Christine Robinson wrote a Facebook post that articulated what so many of us are feeling these days–boredom with the routine at home, irritability with the constraints, and yet a total understanding that it was all necessary. So, I asked Christine who, with her partner Dennis Nosko, operates A Fresh Endeavor Personal Chef Service in Boston, Massachusetts, if she’d like a different challenge, guest writing a post for her fellow personal chefs. I’m so glad she embraced this because what she wrote below is so meaningful!

I had heard from a lifelong friend sometime in mid January that she was concerned about this virus popping up in China and had I heard. I researched the rumblings and decided that it would be a good idea to just prepare a little bit (anyone knows my least little bit is over the top) because we all know when you prepare and over plan, nothing happens.

Spanish-Style Chicken Thighs

Needless to say, here we are. We have been in business for 20 years and have seen downturns, trends, situations, busy times, lean times, but everything always balanced out. This, this is one for the history books as we navigate the biggest challenge our world has faced in recent history.

When everything started hitting we made sure to let clients know how vigilant we were and that we understood their fears. We have had about five clients hang on for the duration, all people who stay at home under most circumstances, have some special needs, and have spacious enough homes that we can practice safe distancing and bring in as few items as possible. Cleaning frantically has become the norm and taking our temperatures and announcing numbers has become second nature. We keep in touch with other clients who have taken this time off to email, trade some recipes and just check in with no mention of business concerns, rather human concerns. We love our people and want to see everyone on the other side.

Right now is the time for our best ideas to be put forth, to brainstorm, to get creative.

I started a Facebook page almost a month ago called ChefDemic—we are just over 250 members. We became concerned with people’s abilities to cook from what they had available in their freezers and pantries, and also wanted to address food waste and using what you have on hand. Our intent is to amp up on demo videos (our son bought us a tripod to use for videos) and to move over to a YouTube platform and continue this. The sense of community on the page is very strong and we have regular posts from members showing off their own creations. When we have not been available to offer advice in a timely manner, 10 odd people will address a member’s concern. Much more than the food advice, is the distraction, the humor, and the support for our members has built a wonderful, creative group.

Mixed Vegetable with Cabbage, Peppers, and Broccolini

This has also spurred talk of online cooking class parties or instruction.

We are taking this time at home to rest our minds, deal with our own health, get out and walk, and allow ourselves to fear the uncertainties, while taking some time to regroup mentally. Menus for clients are being revamped, we are cooking for ourselves, concentrating on balanced meals rooted in foods that boost immunity. I have managed to maintain a 20-pound weight loss I started on shortly after my surgery at the end of October and so has Dennis. Documenting this journey could be another direction we explore.

Filling for Burrito Bowl with Bison and Spinach

As far as the future, our plans are to focus on the very cornerstone of the personal chef industry, something we all know, to sense and execute customized food in the safety of the client’s home with attention to quality personally managed for them. I see a trend of gatherings being more special and possibly more frequent as we are all learning to celebrate the little things, as no one wants to miss out on any moment with loved ones  ever again. I envision a time when the RSVP lists are going to be packed with ‘YES! We will be theres,” and fewer, “Can’t make its.” While that may take time, we are willing to rework our model to fit the client needs.

Be well and be safe. You are our people and we love you, too.

How are you coping with sheltering at home. How are you thinking about adjusting your business for the future?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent or point of view to share on this blog, let us know so we can feature you!

 

 

 

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Caron Golden

About 

Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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