Smart Lunches Adds 100th Meal Partner

Filed under: Bites & Bits , Author: Caron Golden , February 7, 2013

Smart Lunches, one of the Internet’s fastest-growing providers of healthy meals for children outside of the home, recently signed its 100th partner facility: Inly School, a Montessori-based preschool through middle school in Scituate, Mass.

“The Smart Lunches meal service fills a real need in our families’ busy schedules,” says Donna Luther, head of Inly School. “But more importantly, good nutrition also supports our philosophy of inspiring students to make good choices. And without taking on the responsibility and expense of an in-house lunch program, we’ve become more competitive in building our student body while expanding good lunch options for our staff, too.”

Smart Lunches, which closed its first venture round of funding last August, is already serving thousands of lunches every week, and has expanded to reach schools well beyond its Boston base. Meal partners include camps, high schools, nursery schools and 33 Bright Horizons centers. The company contracts directly with parents at these schools, and gives back a share of its revenues to its partner institutions.

“Our fast ramp in teaming up with schools of all types, sizes and student ages is proof that our focus on convenient, tasty nutrition is touching true unmet needs—both for families and schools,” says Emily Green, Smart Lunches’ CEO. “We brought on more than double the number of partners we’d targeted for 2012. Business grew on average over 40% month over month throughout 2012, and we have a lot teed up for 2013, including our first office-building service and the launch of our subscription feature.”

The company’s first subscription offering, called SmartPass, is now available for a pilot group of partner schools. Parents can select lunches for three months’ worth of service in less than five minutes.

Smart Lunches is expanding to western Massachusetts this spring and plans to launch in additional cities later in 2013. One of New England’s fastest growing companies, Smart Lunches operates www.smartlunches.com and Smart Snax vending machines.

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Caron Golden

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Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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