Sharing Gratitude

Filed under: Business Strategies , Tags: , , — Author: Caron Golden , December 21, 2015

CandyWallaceAPPCAheadshot (low rez)

As we come to the end of 2015 and look ahead to a bright new year, APPCA executive director Candy Wallace has some words of advice about nurturing the relationships we’ve developed with our clients.

It has always been my feeling that gratitude should be shared. Often. We personal chefs who have actually had the blessing of custom designing our businesses are most fortunate and, hopefully, are conscious of just how fortunate we are. The end of the year is a wonderful time to share your gratitude with people with whom you share your life, on whatever level that may be.

Your clients are definitely people you should thank since they are directly impacted by your service and you are directly impacted financially by providing that service. The relationships we develop with clients tend to be intimate in that they place their trust in us to provide custom-designed meal service that contributes not only to their well being but also to the quality of their lives, so while saying thank you is lovely, you may want to take it a step further and write them a brief letter.


What can you say? Be yourself and speak from the heart, but also communicate as a professional.

You may want to thank them for the opportunity to serve them over the course of the past year, and tell them how much you value them as special clients. You can tell them what a joy it is to cook in their beautiful kitchen, how much you look forward to providing meals for their adventurous international palates, or mention any specific aspect of their lives or home you know they would appreciate your mentioning.


You can mention any special situation that may have occurred over the year, or special life events you have participated in over the year, or simply say that you have enjoyed getting to know all of the members of the family and look forward to continuing their culinary adventure or continuing to be able to provide special support, or continuing to participate in whatever program they have asked you to develop. Just acknowledge what it is that you do for them and that you are committed to continuing to provide delicious custom- designed meals and support for them in achieving their goals.


Why do this? It is important to stay in touch and reconfirm your commitment to your client so they feel appreciated and valued by you. With communications reaffirmed at the end of the year you have a very good shot at beginning the new year with renewed enthusiasm and appreciation on the side of your client as well.

Good client relations should be nurtured to keep the connection healthy and strong. It is said that it is easier to work to maintain a solid relationship with a current client than it is to seek out a new client who needs to be trained over time by you on how to use your service efficiently and effectively.


Speaking of gratitude, I want to thank each of you for choosing to make your living as personal chefs. The service you provide is so important and the impact our chefs have made on the way America eats over the past 24 years has been enormous.

I also want to thank you for your membership and participation in APPCA. We value the contributions of each and every one of you, and we appreciate your having assisted us in nurturing and protecting this wonderful career path.


How do you express gratitude to your clients? What are you grateful for as a personal chef?

Not an APPCA member? Now’s the perfect time to join! Go to to learn about all the benefits that come with membership.

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Caron Golden


Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

1 Comment »

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    Thank you for this, Candy! I was thinking that I would do New Years/Gratitude cards for all my personal chef and catering clients – it’s a wonderful idea and yes, we should be very thankful to our clients that help build our businesses, without them, we’d be working for others… and who wants to do that! 🙂
    Merry Christmas to you and yours!!!
    Chef Loretta of Chefelle

    Comment by Loretta — December 24, 2015 @ 8:15 am

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