Enjoying lunch and some San Diego sunshine at a recent weekend seminar

Enjoying lunch and some San Diego sunshine at a recent weekend seminar

Starting up your own personal chef business? Need a refresher on proven marketing strategies or business best practices? The APPCA can help! We’re holding our next Personal Chef Seminar in San Diego the weekend of May 21 and 22. Led by executive director and personal chef Candy Wallace in her home central San Diego, this intimate seminar gives you a thorough and hands-on grounding in everything you need to know to jumpstart or rev up your business. You’ll have plenty of time to dig deep, ask questions, and develop relationships with other personal chefs across the country who are on the same path. It’s an enjoyable, intensive dive into the best practices of being a personal chef. By the end of the weekend, you’ll have all the information necessary to complete your specific business plan, and have a targeted marketing plan and support network to guide you going forward.

We’ve been holding these seminars for more than 20 years, so we know they’re effective. Our proven teaching technique and gold-standard training materials have been assisting and supporting more than 11,000 working personal chefs across North America.

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Here’s a comment from one of our members who attended the seminar:

“Just wanted to let you know that i attended the SAN DIEGO two day live seminar this past weekend. i cannot begin to tell you how supportive, informative, professional Candy Wallace is. And what a joyful persona! We had a wonderful two days together of going through the curriculum; questions/answers; practicalities; computer training; and, great lunches on top of all that. She really cares about what she does and wants to pass on the knowledge (good and bad) that she has gained over the years. I had been looking at different organizations for the last few years and I’m thrilled that I chose the APPCA. I feel it will make all the difference in the ultimate success of my business.”

Regards,
elena b
Cardiff-By-The-Sea, CA

Here’s what happens over the course of the weekend seminar:

Saturday – Full Day – Nov 14, 2015

8:30 – 9:00

Continental Breakfast—Introductions

9:00 – 12:30

“Business Plan & Regulations” & “Finances”

12:30 – 1:30

Lunch (Hosted)

1:30 – 3:00

“How To Market Your New Business”

3:00 – 3:30

Break

3:30 – 5:30

“How To Market Your New Business – Through Advertising, Press Releases, and Media Exposure”

Sunday – Nov 15, 2015

8:00 – 9:00

Continental Breakfast—Q&A

9:00 – 11:30

“A Day in the Life of a Personal Chef”

11:30-12:30

Lunch (Hosted)

12:30 – 1:30

“Intro to Personal Chef Office”

plus Tips & Tricks for Search Engine Marketing with APPCA’S Webmaster

1:30 – 2:00

Q&A – Wrap Up (until ALL questions are answered.)

Continental breakfast and lunch both days also hosted by APPCA.

By the end of the seminar you’ll have answers to specific questions, such as “What level of service do I intend to offer and to whom?” How do I find clients and what do I do with them once I find them?” “How do I structure my business?” and “How do I track and store administrative and client information without being overwhelmed by paperwork and business details?”

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Chef Candy Wallace will guide you through these issues to help you find your path. With years of experience and real-life anecdotes, she’ll give you critical insights that will help you plot out your future. You’ll leave with a package of invaluable materials you’ll constantly reference as you dig further into your business, plus a signed Certificate of Completion for the APPCA two-day seminar. Not only is this suitable for framing, but it also applies to specific education points toward certification through the ACF/APPCA certification partnership. In fact, this APPCA training program and materials are the source material for the written certification exam offered through the ACF/APPCA certification partnership.

This one weekend in San Diego is your fastest and most effective path to success. You’ll leave with confidence in and excitement about your future, new friends and colleagues, and a boatload of knowledge that will help you launch your new career.

To learn more and register, go to our APPCA website. For more detailed information regarding the seminar location and local hotel availability, please phone 800-644-8389 or email info@personalchef.com

Are you ready to take the leap into your new career as a personal chef? Do have have all the tools and knowledge you need to be a success?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

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Caron Golden

About 

Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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