CandyWallaceAPPCAheadshot (low rez)

Starting up your own personal chef business? In need of a business reboot? The APPCA can help! We’re holding our next Personal Chef Seminar in San Diego the weekend of November 14-15. Led by executive director and personal chef Candy Wallace in her home in the heart of the city, this intimate seminar gives you a thorough and hands-on grounding in everything you need to know to jumpstart or ramp up your business. You’ve got plenty of time to dig deep, ask questions, and develop relationships with other personal chefs across the country who are on the same path. It’s an enjoyable, intensive dive into the best practices of being a personal chef. By the end of the weekend, you’ll have all the information necessary to complete your specific business plan, and have a targeted marketing plan and support network to guide you going forward.

Enjoying lunch and some San Diego sunshine at a recent weekend seminar

Enjoying lunch and some San Diego sunshine at a recent weekend seminar

How do we know these seminars are effective? Well, we’ve been holding them for 20 years. This proven teaching technique and our gold-standard training materials have been assisting and supporting more than 11,000 working personal chefs across North America.

Here’s one attendee’s comment:

Thanks for a Wonderful Weekend!

Thank you so much for the informative and enjoyable weekend. I am grateful for the time spent covering my new career objectives and recommending strategies for achieving them. It was a pleasure meeting both of you and spending quality time in your home. I especially appreciate being part of a great organization that will keep me connected with others sharing the same career path. I plan to utilize the online networking resources that are available to me.

Your home is beautiful and so warm and welcoming. The meals were fabulous. I have already been in contact with Erin and we plan to stay in contact.

Once again, if you are ever in my area, I would love to welcome you into my home.

I wish you both the best.

Sincerely,

Claire

Gourmet Creations by Claire

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Here’s what happens over the course of the weekend seminar:

Saturday – Full Day – Nov 14, 2015

8:30 – 9:00

Continental Breakfast—Introductions

9:00 – 12:30

“Business Plan & Regulations” & “Finances”

12:30 – 1:30

Lunch (Hosted)

1:30 – 3:00

“How To Market Your New Business”

3:00 – 3:30

Break

3:30 – 5:30

“How To Market Your New Business – Through Advertising, Press Releases, and Media Exposure”

Sunday – Nov 15, 2015

8:00 – 9:00

Continental Breakfast—Q&A

9:00 – 11:30

“A Day in the Life of a Personal Chef”

11:30-12:30

Lunch (Hosted)

12:30 – 1:30

“Intro to Personal Chef Office”

plus Tips & Tricks for Search Engine Marketing with APPCA’S Webmaster

1:30 – 2:00

Q&A – Wrap Up (until ALL questions are answered.)

By the end of the seminar you’ll have answers to specific questions, such as “What level of service do I intend to offer and to whom?” How do I find clients and what do I do with them once I find them?” “How do I structure my business?” and “How do I track and store administrative and client information without being overwhelmed by paperwork and business details?”

Chef Candy Wallace will gently guide you through these issues to help you find your path. With years of experience and real-life anecdotes, she’ll give you critical insights that will help you plot out your future. You’ll leave with a package of invaluable materials you’ll constantly reference as you dig further into your business, plus a signed Certificate of Completion for the APPCA two-day seminar. Not only is this suitable for framing, but it also applies to specific education points toward certification through the ACF/APPCA certification partnership. In fact, this APPCI training program and materials are the source material for the written certification exam offered through the ACF/APPCA certification partnership.

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This one weekend in San Diego is your fastest and most effective path to success. You’ll leave with confidence in and excitement about your future, new friends and colleagues, and a boatload of knowledge that will help you launch your new career.

To learn more and register, go to our APPCA website.

Are you ready to take the leap into your new career as a personal chef? Do have have all the tools and knowledge you need to be a success?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

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Caron Golden

About 

Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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