Every year our friends in the Mid-Atlantic Regional Chapter (MARC) of APPCA gathers in the spring to share stories, business insights, and a cooking demo followed by a potluck lunch. This year, the meeting was held on April 13 at Lettie Lavallee’s home near Annapolis, Maryland, and attended by Keith Steury, April Lee, Katie Enterline, Mary Stewart, Laura Knight, Lettie Lavallee, Shelbie Wassel, and Iva Barrera-Oro.

The meeting first addressed old business–reviewing the Treasurer’s report and member dues) and then nominated chapter officers for a tw0-year term. Keith Steury will hand over the presidential reins to Lettie Lavallee. Treasurer Laura Knight nominated Mary Stewart for her job, which was accepted. And Secretary Katie Enterline accepted a second term.

April Lee let the attendees know about a new Zavor (formerly Fagor) equipment promotion she helped organize for APPCA members. (Note: we’ll have all the info about this great discount for equipment in an upcoming post.)

Next, the group spent some time discussing Personal Chef Kits. Photos were provided by many of the chefs to demonstrate the items and equipment that they take with them to a typical cook date. The discussion provided the participants with some useful tips for improving efficiency when packing materials in support of their cook dates for clients.

The next portion of the meeting was reserved for the very robust topic of “Maximizing Profits,” including alternative income streams and tips for increasing overall business efficiency. This section of the meeting included a wide range of topics, such as:

  • Executing “Pop-Up” Demo Dinners
  • Transitioning to a commercial kitchen space
  • Tips for how to differentiate ourselves from the glut of meal delivery service providers now active in the marketplace
  • Exploring less traditional methods for marketing/extending our services:
    • Cozymeal 
    • TryHungry 
    • Publishing regular newsletters to provide useful content to clients/potential clients about our services (e.g., ConstantContact, MailChimp, etc.)
    • Considering “partnerships” between chefs to accommodate and support larger jobs or client requests that we might not consider if working alone.
    • Increasing community involvement to help generate goodwill for your business and get your name out to a broader group of people.
    • Exploring summer camp and/or summer course meal preparation and/or cooking class opportunities for school-aged children
  • A discussion of recipe management software options to help improve product consistency and efficiency of service, including:

    • Bigoven

    • Mastercook

    • Modern Meal

Iva Barrera-Oro

The meeting continued with a demonstration of a Vegan/Plant-Based recipe by Iva Barrera-Oro of Chef Iva’s Kitchen. Iva prepared a delicious Indian-Style Mung Bean Soup for the group. The chefs exchanged their own plant-based recipes for the benefit of the group. The demo was followed by a delicious sit-down pot-luck lunch prepared by the members of the chapter.

At the conclusion of the meeting, several of the participants extended their stay and traveled to Great Frogs Winery for a wine tasting before breaking for the day.

The next meeting, which will be hosted by member Laura Knight, has been tentatively scheduled for October 19, 2019.

Now, you may ask, why get a group of personal chefs together–let alone organize a chapter? I asked Keith Steury and he responded, “For me the MARC group provides a networking opportunity with fellow chefs who understand the unique challenges of running their own businesses. It is an opportunity to see what others are doing. What is working for them, as well as what is not. All of the members are very open, supportive, and willing to share both their successes and failures with the group. This exchange helps to make us all better business owners, because being a personal chef is about so much more than being a good cook. We have to wear many hats in order to make our businesses successful and keep them that way. Since I started my business back in 2007, this has become an increasingly more difficult task. Many of us work alone or rarely with other chefs, so this time together helps to recharge or batteries and re-focus our efforts on the tasks and activities that are likely to yield the best results for us moving forward. I always come away with at least one great idea for my business – typically many more. This is why I look forward to our meetings and so value the benefits that the chapter provides to me and my business.”

April Lee

Member April Lee, who founded the chapter, explained,”When I decided to create MARC eight years ago, the idea was to form a network of local personal chefs to get together a couple times a year to share ideas. What I didn’t know then is that I would meet not only talented chefs from this area, but we would form friendships that have lasted and grown over the years. I have been to every meeting (of course) since MARC’s inception and, even though I am one of the more veteran personal chefs in the area, I still come away from every meeting with at least one new idea, inspired and revitalized by the other members. There is nothing like the bonding and spontaneous brain-storming that goes on during our face-to-face gatherings, every member contributing with their experience and ideas to help support their colleagues. I suspect that even when I hang up my apron and retire as a personal chef, I will still want to be part of MARC just to be inspired by the creativity and enthusiasm of my fellow PCs whom I am proud to call my friends.”

Katie Enterline

And for member Katie Enterline,”It is such a pleasure to get to meet with all the wonderful chefs in our area. I learn so much every time. It makes a mostly solo profession feel less lonely.”

If you would like to launch a chapter in your region, get in touch with our Executive Director Candy Wallace. She’d be happy to give you some tips on how best to get organized.

Chefs, are you interested in gathering fellow personal chefs into a local chapter? 

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

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Caron Golden

About 

Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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