Lifetime has picked-up the all-new reality-competition series, “Supermarket Superstar,” hosted by Stacy Keibler, in which aspiring food-product inventors will pitch their concepts to a panel of industry experts for a once-in-a-lifetime chance to have their creations launched nationally in a major grocery chain. The new series debuts this summer, and Lifetime has ordered 10 episodes.

Produced by The Weinstein Company (“Project Runway”) and Studio Lambert (“Undercover Boss”), “Supermarket Superstar” will feature contestants pitching their creations to three research-and-development mentors.  As the mentors critique each idea from their professional points of view, each contestant must then further develop and refine every aspect of his or her product before presenting the final concept to a top supermarket buyer.

Chef Andrew Hunter (l.) is one of the three R&D mentors on the new Lifetime reality series, “Supermarket Superstar,” debuting this summer.

Chef Andrew Hunter (l.) is one of the three R&D mentors on the new Lifetime reality series, “Supermarket Superstar,” debuting this summer.

The winner of each episode will be rewarded with an investment in his or her product and a chance to return in the season finale, where one individual’s dream will be realized when his or her product receives a nationwide launch and is introduced to millions of customers in a major grocery chain’s stores.

One of the series’ R&D mentors is Chef Andrew Hunter, former vice president of culinary development for Chef Wolfgang Puck and owner of Culinary Craft, a culinary-development agency based in Los Angeles. Hunter calls the new series “the first show of its kind to feature R&D and the product-commercialization process for retail food products. This show will feature Culinology® in action for all the world to see. ‘Supermarket Superstar’ is a very exciting endeavor for our segment of the industry.”

“Culinology,” a term coined by the Atlanta-based Research Chefs Association, is the blending of culinary arts and the science of food. For more info on the increasing emphasis on the critical roles of R&D chefs, visit www.chefandrewhunter.com and www.culinology.org.

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Caron Golden

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Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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