No doubt many–dare I say most–of you engage both personally and professionally on various social media platforms. We’ve spent a lot of time here explaining the hows and whys to help you benefit from having a presence. But we may be overdue in encouraging you to find APPCA on social media. We’re on Facebook, both with a page and a group, and Twitter. And this doesn’t count our private groups on our website.

Our Facebook business page has more than 2,500 likes. It’s filled with great food information–from links to recipes and food trends to tips on healthy eating, nutrition updates, professional strategies… basically the wealth of useful information out there on the web geared to educate and inspire. I update the page four times a day during the work week and often ask questions related to the content so we can have a dialogue and share information with one another. It’s also where I link our weekly à la minute blog post on Tuesday mornings.

The Facebook group page has 1,139 members. It’s a closed group and Dennis and Candy decide who may join it–and we get a lot of requests. It’s very similar to our APPCA forums, only on Facebook. Are you getting what you think are spam requests for service? Do you have a question about how to use an ingredient or cook for a client with a specific health issue? This is a great place to post and get back helpful insights from colleagues.

For example, back in October APPCA member Perry McCown posted that he now had his first client with a no-egg requirement. He needed suggestions for an alternative binder.

” I recently connected with a new client with a few allergies, one was no eggs,” he told me. “It was a new requirement for me. Feeling very limited, I posted this to my fellow APPCA members confident someone has been there. Wow, it was hours before I had responses from several and the knowledge that came with it. I embraced that guidance quickly and have had beautiful results. Flax seeds being simmered…lead to corn bread my clients love and have asked for a few times. I’m not hesitant to do pie crusts on my beef pot pies using the exact egg replacer taught to me by our community. I was not limited, I just needed to be educated by my fellow chefs.”

Our Facebook group page is also a cool place to share referrals–this happens frequently. Our members also often share photos of successful meals they’ve created and share menus–or ask questions to get help with new menus.

Finally, we have our Twitter account. Follow us on Twitter and engage with other personal chefs, pick up links to useful information on all things food, and show off your own accomplishments. We’d love to hear from you and share your achievements.

No matter which of these platforms you use, when you connect with us, please say hi! Start a conversation. Ask a question. Post a great photo of a dish you’ve made. It’s social for a reason!

What social media platforms are you engaged in? What are you looking to get out of the experience?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

 

Be Sociable, Share!

We’ve written here before–many times, in fact–about the importance of marketing your business via social media. Clearly, more of you are doing this. So, how’s it going?

As social media platform user numbers grow, it admittedly can get harder to get eyes on your page. Let’s talk specifically about Facebook. As of March 2017, they had 1.28 billion active daily users on average. These numbers along make it feel like everyone’s playing in someone else’s sandbox. On top of that, it seems we’re always griping about how Facebook is constantly changing their news feed algorithms in ways that make our likes and views drop. Now we can add to that the scales weighing more toward advertising as opposed to organic views.

You couldn’t be faulted for wanting to throw up your hands and giving up. Don’t. Instead be smarter and be more strategic.

Here’s what you need to know to form that strategy. Let’s start with content, since the media you can include has expanded. According to Sprout Social, these are the options:

  • Status: The simplest form of communication can sometimes be the most powerful. With new features like larger text for shorter messages and the option to put your text on a colored background, you can get your essential message out in a more vibrant and eye-catching way.
  • Images: Posts with images drive 2.3 times more engagement, so being visual helps. But don’t rely on images to do all the work–put effort into high-quality photos and awe your audience. If your product is considered “boring,” use beautiful images to highlight your brand’s creative side. Inspire users with virtual reality features or 360-degree content.
  • Videos: Video is in high demand and 43% of users would like to see even more from marketers. However, only 15% of Facebook videosare watched with sound. Video should be accessible, easy to digest and always have captions. Create videos that catch a user’s attention and provides something worthwhile.
  • Links: Links are perfect for sharing industry news and your own blog content. Find your most engaged content and continue to share it on Facebook. It’s not easy doing so organically, but it shouldn’t stop you from posting your best content.
  • Facebook Live: Live content drives three times more engagementon Facebook. With in-the-moment content growing in popularity, see how your brand can give sneak peeks into industry or office events, product launches and other behind the scenes content. Go Live, wow your audience and engage.
  • Facebook Stories: New to 2017, Facebook Stories are in-the-moment content clips. This was based off Instagram Stories, which ultimately were from Snapchat Stories–seeing a trend here? Brands have tested their efforts on Snapchat for a few years now. But with the newest release, you can attempt this style of content with one of your biggest networks.

You’re chefs, so the best way for you to share on Facebook is through visuals of your food. That means really good images. Dark, drab, out-of-focus photos are going to turn potential clients off. If they don’t look mouth watering, don’t post them. Period. So, get better at photography, even if it’s phone photography. And don’t be afraid to take short videos and post them. Or, post live video. You can do this. It’s fun!

So, let’s get into some strategic tips:

  1. Put together a basic approach with goals and how to meet them. What are you trying to accomplish on Facebook? Getting more business? Raising your professional profile? Networking? Any and all are valid–just have those goals in mind as you post.
  2. Understand your demographics. Click on “Insights” on your Facebook business page and study the numbers. That includes page view, likes, reach, and post engagements. Click on People to learn about how the numbers break down. You’ll learn what’s popular and what’s been a dud, if you’re growing your audience, and where they come from.
  3. Bring in more views through tagging. Did you just put on a great catering event? Did you take fab photos of the food and the space? Post them and tag your client if he or she’s on Facebook. Their friends will likely get that post in their news feed. That may get you some extra attention–and possibly inquiries about your services.
  4. Post just enough–and at the right time. You don’t want to spam people with your self-promoting photos but you don’t want to be forgotten. Look at those Insights on your page to learn when your posts get the most attention and schedule posts for that time and day.
  5. Experiment with content and form. Instead of posting a bunch of photos together in a static collage, try using the slideshow tool. Those same photos have movement and attract more eyes.
  6. Consider ads if your goal is to drive business. Start small and see how it goes with results. But remember, ads only spread content–so you have to be sure you are creating great content.

Finally, as we always say, social media is not so much about promoting as it is about engagement. Share your friends’ and clients’ great news and achievements. Post comments. Invite comments. Ask questions. Join groups, including our own APPCA group for members, to network and increase your visibility. And, if you’re on Twitter, Instagram, and Pinterest, cross post. Instagram, for instance (owned by Facebook), has tools that facilitate posting simultaneously on Facebook and Twitter.

How’s your Facebook experience going? Any tips or tricks you can share with your colleagues here?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

Be Sociable, Share!

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