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Back in March we talked about the idea of  having YouTube videos as part of your marketing arsenal. APPCA member Beth Volpe of Savory Eats by Beth let us know that she just did an online video for an L.A. radio show, discussing ways to eat healthy even with a busy schedule. Beth, who earned a certificate from Escoffier Online Culinary Academy, uploaded the videos to her website and they’ve been garnering views. We think this has been a great way for her to promote her business and introduce herself and her skills to potential clients.

We asked Beth to share with fellow members her experience making the videos. We wanted to know how the show found her, how she prepared, how she decided on the topics to cover, and how it felt to be on camera. We also asked her what she learned from the experience and what may come next. So, here’s Beth’s response:

I was contacted by a representative of Lunch with The Finance Bunch, an online radio show that features entrepreneurs in different fields.  I was asked to do a cooking show featuring recipes that would be easy for a busy working person to prepare and from that meal, make another meal for the following night.  They wanted budget friendly recipes.  They found me through a Google search and confirmed their decision after viewing my website.

As far as preparation was concerned, I searched my database for recipes that I know are easy, fast and budget friendly.  I didn’t prepare myself for being on camera since I really have not had experience on camera other than a demo that I did a couple of years ago.  That was live.  This was pre-recorded.  They shared with me the process once I got there.  While it wasn’t live, I operated as if it were.  The biggest problem I had was looking into the right camera.  I was forever looking at the crew in the room and talking to them as opposed to talking into the camera.  Sometimes I was talking into the food camera. 

There were little goofs that most people would not notice.  Like showing how to cut a tomato and putting the diced tomato into my trash bowl.  I caught it right away but I am not sure the regular person would.  I knew that the cameras would stop rolling once the food was placed in the oven.  Even though the host set this up as if they were visiting my kitchen, it was not my kitchen.  The oven actually turned off each time I increased or decreased the temperature.  I’ve never seen that happen before so my food took longer than expected to cook.  I couldn’t figure it out.  I don’t think the host was that familiar with her oven either.  They edited the taping but that was a bit of a surprise.  The host wanted well-done meat.  It was not well done when I took it out but not sure well-done meat would have looked very good on camera. 

I really enjoyed doing the video.  I wasn’t nervous at all.  It was my first time doing something like this and I did learn from it and think the next time will be easier. I would love to do more videos.

My son Brian helped me promote the video via my Facebook business page, which took people directly to my website where they could view all four parts of the video. He did all kinds of little tweaks to personalize the video.  We have been tracking it with Google Analytics which is a great way to see how many people are accessing that page on my website.  I’ve had over 100 new people visiting that page on my website just to view the video.  I was also interviewed by the host during the show and it gave me an opportunity to talk about the personal chef profession and my niche which is people that have dietary restrictions. 

One thing I did learn from all of this is that social media is so necessary if you want to get your business known.  I am on FB and I have my website.  However, I don’t use Twitter or Instagram.  We decided to hire a social media person who can manage this for us and put my name out there in places I have not explored yet.

Do you create videos or do TV/online appearances to help promote your business? Tell us your experience and how it’s impacted your visibility.

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

And if you are a member and have a special talent to share on this blog, let us know so we can feature you!

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Caron Golden

About 

Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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