What do scrap lumber, aluminum foil and foam project boards all have in common? Answer: These items can all be used to create professional-looking photographs for your website, blog and marketing materials. Carol Borchardt, owner of A Thought For Food Personal Chef Service in Memphis, Tenn., and the APPCA’s 2010 Personal Chef of the Year, says it’s important that chefs learn how to photograph their food because it is the product they produce.

Carol Borchardt

Borchardt’s culinary creations are featured biweekly through her own column, “Dinner for Two,” in the food section of Memphis’ newspaper, The Commercial Appeal. Along with developing recipes, she styles and photographs each dish for the column.

In this breakout session on Saturday afternoon, Oct. 12, titled “From Snapshots to Great Shots: Styling and Photographing Your Culinary Creations,” learn how you can style your food and take great photos with a minimal investment in supplies and equipment. Borchardt will cover lighting basics, basic camera settings, composition and tricks used by professionals to create mouthwatering photos.

Save a Bundle and Launch or Grow Your Business, Too!
The APPCA offers three special “Summit plus” options at the 2013 Personal Chef Summit in Baltimore that offer business training coupled with professional development and networking:

• Option 1: Summit + 9-hour Accelerated Jump-Start Seminar, 10/10/13 – $1,099. Includes lunch. Save $200! More details.
• Option 2: Summit + 4-hour Marketing “Booster” Session, 10/13/13 – $499. More details.
• Option 3: Summit + Accelerated Jump-Start Seminar + Marketing “Booster” Session – $1,249. More details.

DON’T MISS the 2013 Personal Chef Summit, brought to you by the leading organization of personal chefs in the USA! For more information or to register, visit www.personalchefsummit.com, call (800) 644-8389 or e-mail info@personalchef.com.

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Caron Golden


Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

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