Dom Petrov Ossetra and Hackleback (r)1

With the New Year upon us this week, we’re facing the inevitable feast of resolutions. Well, we don’t want to be left out of the fun. And we’re always keen on trying to help our members thrive in business and life. So, we’ve come up with strategies that we believe will help with both. And, if you’ve got any to suggest, please include them in the comments section below!

So, in the spirit of stepping right up to the future, generating new business, keeping current business, and just all around embracing life, we hope you will:

1. Jump start your business marketing in innovative ways that attract the people you want to work with. Dive into social media and really engage people with a mix of what you’re doing, useful information about food/diet, and showcasing what you admire in others (generosity is a winning character trait on social media that attracts others). Join professional or volunteer organizations that will help you network beyond your usual circle. Contact us about guest blogging in this space or to ask Caron Golden to write a feature post about you. Let us know your area of expertise so we can call on you as a resource. (And then promote the heck out of the published piece!) It all helps you get your name out into the wider world!

2. Refresh your website and be sure to include the most important information about yourself, specifically your name, service geographies, and contact info (you’d be surprised at how many people seem to keep this a secret). Keep your site up to date and informative. Brag on yourself! And, be sure to get someone else to give new copy a once over to catch typos and grammatical mistakes. Make it as professional as you can.

Chef Carol Borchardt, who is generous with business advice and photography expertise

Chef Carol Borchardt, who is generous with business advice and photography expertise

3. Improve your food photography. The difference between a mediocre photo and a mouthwatering one is often as simple as lighting and focus. Don’t display muddy shots of brown food. Make every dish glow. That’s what you’re selling! Take a photography class. Buy a food photography book like Plate to Pixel by Helene Dujardin and study it. Read our past posts by member/photographer Carol Borchardt and learn from them. Study photos you admire and learn how to style from them.

4. Focus on learning a couple of new cooking techniques or a new cuisine to reignite your passion for cooking and so you can introduce new recipes into your client repertoire.

5. Conduct regular client assessments with longtime clients–perhaps every six months. It’s good to have ongoing conversations about where they are in their health, diet, and preferences. It’s also an opportunity for you to introduce new dishes to them and encourage them to give you referrals.

6. Set aside a budget to go out to eat at new restaurants, ethnic restaurants, anything that gets you out of your rut so you experience new tastes and new approaches to food and cooking. It’s research and it’s fun.

7. Get out and ask questions. What do people need in your community that you can provide? Does a community college need cooking teachers? Does a cooking school need someone who is able to teach kids or elders or people with specific dietary issues in which you have expertise? Does a local business need a regular caterer? Does a dietician with special needs clients need a chef to refer them to?

All editions of The Professional Chef

8. Identify gaps or deficiencies in how you run your business and find ways to improve them so that you’re more efficient and can earn more money. We have plenty of materials and software that address the business of being a personal chef. I can help and if you need other tools, we can direct you to them. Or come to San Diego and take a Personal Chef Seminar to recalibrate your business. Or take a class to learn a new skill set (in accounting, marketing, public speaking) at your local community college.

 

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9. Add a new related revenue stream to your business. This can range from teaching cooking classes and doing food demos at events to providing small markets with take0ut foods or catering meetings for businesses.

10. Set aside time once a month to get out of the kitchen and away from your business and do something fun. We all need to clear our heads and just enjoy life. We chose this industry so we could earn a living doing what we love on our terms. Set your priorities so you can lead a balanced life and be with those who are important to you.

January is traditionally a time for activating a new approach to life. We may not need to diet or exercise more, but who couldn’t  improve on what we already do well or simply learn something new that will enhance our business or life?

With the economy improving, 2015 is bound to be a terrific year! What can you do for yourself and your family to fulfill that promise?

Dennis and I wish you a happy, healthy, and prosperous New Year!

What are you planning on doing to make 2015 a banner year?

Not an APPCA member? Now’s the perfect time to join! Go to personalchef.com to learn about all the benefits that come with membership.

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Caron Golden

About 

Founder of premier organization of personal chefs inspires students to follow their dreams of culinary entrepreneurship.

Candy Wallace, executive director of the American Personal & Private Chef Association (APPCA), today was recognized by Sullivan University’s National Center for Hospitality Studies as its 33rd Distinguished Guest Chef.

1 Comment »

  1. […] 10 Ways to Revitalize Your Personal Chef Business in 2015 […]

    Pingback by Crafting the Changing—and Compelling—Story of Your Business | Personal Chef Blog — February 2, 2015 @ 3:28 pm

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